Is Facebook Still Relevant?
Absolutely. With nearly 3 billion monthly active users, Facebook remains the largest social network. While organic reach has declined, strategic marketers are still seeing incredible results.
Facebook Groups: The Hidden Goldmine
Facebook Groups have become the platforms most powerful feature. Heres how to leverage them:
Creating Your Own Group
- Focus on a specific niche or problem
- Create valuable content exclusively for members
- Foster genuine community interaction
- Use the group to softly promote your products/services
Facebook Reels Strategy
Facebook Reels are getting massive organic reach right now. Repurpose your Instagram Reels or TikToks to Facebook for additional exposure.
Content That Works on Facebook
- Native video (uploaded directly, not links)
- Carousel posts with tips or stories
- Live videos (still get priority in the feed)
- User-generated content and testimonials
Conclusion
Facebook isnt dead – its just different. Focus on Groups, Reels, and strategic advertising to see real results in 2025.